advertising + marketing experience •
Freelance Copywriting & Creative Direction • 2008 – present
Developing creative for clients big and small. Writing and producing tv and radio spots, websites, email campaigns, product copy, digital activations, social media and more. Clients have included JBL & Harman Kardon speakers, Chevy Performance, ACDelco, Discovery TV, Detroit Medical Center, Jaguar, Lifeway Kefir, TradeFirst.com, Better Health Markets, and others.
Weber Shandwick • Associate Creative Director, Copy • July – Dec 2022
Working with the wider creative and production teams to develop social media posts (Instagram reels, TikTok videos, and Facebook, LinkedIn and Twitter posts) for Chevrolet. Our team also produced digital content for General Motors & GMC media launches.
Ford Motor Co. • Content Lead for SaaS Startup • March – Oct 2021
Steering content for a B2B software startup under the Ford Pro umbrella. Developing a brand book and tone of voice, writing the product website, digital ads, explainer videos, press releases and social media posts.
Blue Cross Blue Shield of Michigan • Web Writer & Content Strategist • Sept 2019 – Oct 2020
Leading the writing and research for the redesign of the BCBSM website’s Employers section. Shepherding content through competitive analysis, UX, focus groups, design, stakeholder buy-in and front-end design.
MRM//McCann • Senior Copywriter • Jan 2015 – May 2019
Building a strong creative team. Producing digital, print and video work for General Motors, mostly for Chevrolet and Cadillac. Pitching and winning new business.
Commonwealth//McCann • Copywriter • April 2013 – Aug 2014
Goodby was bought out by McCann (see below), and I continued to develop concepts and full-scale copy — from honest-to-goodness glossy print headlines to several thousand-word vehicle descriptions — for Chevrolet vehicles. Top-tier client meetings, out-of-town video productions, the whole shebang.
Goodby, Silverstein & Partners • Junior Copywriter • Nov 2012 – April 2014
Big-time agency copywriting. Anything and everything Chevrolet. Developing concepts from the ground up, including several projects for the critically acclaimed 2014 Corvette Stingray. Digital, catalog, outdoor, CRM, promotions, events and social.
journalism experience •
Detroit Free Press • frelance writer • Jan 2003 – July 2004
Writing weekly bar reviews, local band spotlights, feature stories and community news. Dream job.
The Detroit News • freelance writer • May 2008 – Dec 2009
Writing weekly bar reviews, entertainment previews and feature stories. Dream job, different paper.
Signature Media (The Detroit News & Free Press) • editor & writer • July 2004 – Aug 2007
Editing the monthly magazine Home & Design. Writing articles for 5+ publications. Editing client inserts (Salvation Army 125th Anniversary, Detroit International Jazz Fest, etc.). Compiling event calendars, fact-checking, managing interns and proofreading like nobody’s business.
Freelance Journalist • Sept 2002 – Nov 2012
Writing for publications including The Detroit News, Detroit Free Press, Ambassador magazine (profiles of Steve Yzerman, Mitch Albom, etc.), Real Detroit Weekly, Metro Times, Jerry Vile’s Essential Guide to Detroit, Windsor’s Jet Set magazine (sex and dating column).
References available upon request